Data is universally accepted as a key business asset across enterprises, irrespective of size, scale, industry, and geography. Today, organizations are recognizing the value that data investments can offer and are, therefore, more open to sourcing/buying data from external data providers. As enterprises increasingly operate in networks and ecosystems, the need to look beyond internal data will only rise. In fact, industries are already examining different ways to use external data. External data maximizes business value by improving insights and enables enterprise stakeholders to make better data-driven decisions related to evolving market dynamics, especially in instances where historical data has limited use. To capture the opportunities related to external data adoption, the supply ecosystem – both data providers and tech enablers – has expanded in recent times. In this report, we examine the current state of external data adoption, the booming supply-side ecosystem, and enterprises’ need to reimagine data sourcing and consumption. Scope: All industries and geographies Contents: This report examines: The role of external data in enterprise analytics and penetration across industries Key drivers of external data adoption The booming supply side and the rich ecosystem of external data providers Challenges of external data adoption Enterprise considerations to maximize value from external data investments Membership(s) Data & Analytics Sourcing and Vendor Management