Pulses deliver forward-looking insights into the evolution and impact of science, technology, and trends on global transformation. By engaging with our Pulses, you will gain a deeper understanding of each topic's significance, the key innovators driving change, and the future direction we anticipate. These insights are designed to stimulate discussions within your teams, challenging you to consider your preparedness for impacts on new product development, innovation, vision, strategy, R&D, and beyond. Membership(s) Advanced SciTech

In today’s ever-evolving marketplace, attaining consumer loyalty has become vital for marketers. Loyalty programs have evolved into sophisticated platforms, offering personalized rewards, but their effectiveness varies with industry dynamics and consumer preferences, necessitating tailored strategies. To adapt to changing expectations and technology advances, businesses must integrate forward-thinking strategies into their loyalty programs. In this report, we explore loyalty programs’ significance for Chief Marketing Officers (CMOs), offering insights into the key aspects of modern loyalty programs and industry-specific strategies. Additionally, the report serves as a guide for enterprises and providers to develop customized loyalty programs to thrive in today’s competitive landscape. Scope: All industries and geographies Contents In this report, we examine: Evolving consumer expectations Key aspects of modern loyalty programs Industry-specific loyalty strategies Future-focused themes to build sustained loyalty programs Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management