Amazon recently launched Retail Ad Service, a new addition to its retail media offerings. This solution enables retailers to establish their retail media networks using e-commerce websites or apps. By leveraging Amazon’s advertising expertise, retailers gain access to its extensive portfolio of advertisers, a secure cloud environment, and AWS Clean Rooms, facilitating privacy-enhanced collaboration and generating anonymized, aggregated reports for retailers and advertisers. This report evaluates Amazon’s Retail Ad Service, analyzing how well it addresses key enterprise challenges and objectives. We examine its strengths, limitations, and overall potential to support retailers in maximizing their media networks. Scope Industry: retail media Geography: US Contents In this report, we examine: Key themes that are driving and inhibiting demand and the extent to which Amazon’s Retail Ad Service addresses those issues Detail Amazon’s current positioning in retail media and its solution components Provide our take on what works and what could be better Memberships Retail and CPG Sourcing and Vendor Management

Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value for advertisers, retailers, and consumers. Furthermore, AI is revolutionizing retail media by enabling highly personalized, efficient, and data-driven advertising campaigns. It empowers retailers and brands to optimize their campaigns, streamline operations, and enhance consumer shopping experiences, driving higher engagement and better outcomes. This report explores retail media’s evolution, global spending trends, and key trends shaping the ecosystem. It provides insights into the implications for advertisers, technology, and service providers, offering valuable guidance for stakeholders navigating this rapidly evolving space. Scope Industry: retail media Geography: global Services: retail and consumer packaged goods and interactive experience Contents In this report, we examine: The definition and evolution of retail media The global spend on retail media The trends governing the retail media ecosystem Implications for advertisers and technology and service providers Memberships Retail and CPG Marketing and Interactive Experience Sourcing and Vendor Management

In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers across the following parameters: Overview: a snapshot of providers’ financial performance, industry presence, geographic spread, function focus, and key industry clients Delivery footprint and headcount: graphical representation of providers’ delivery presence and headcount worldwide Key public announcements: a summary of important public announcements in the last one year Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and creative innovation, heralding new paradigms in marketing and advertising. A distinct thematic thread emerged, highlighting the transformative potential of technology in the creative arena. From harnessing artificial intelligence to personalize and tailor content to the changing role of content creators in the marketing landscape, the festival showcased a plethora of innovative approaches. This report, titled "Cannes Lions 2024: How Technology is Driving Creativity to New Heights," delves deeper into this dynamic interplay between technology and creativity. By analyzing the key technology themes that dominated the Cannes Lions discourse, it offers a comprehensive exploration of the critical conversations, new innovations, and cutting-edge advancements presented during the event. The report further explores how these trends will propel the creative industry forward and provide insights to navigate this rapidly evolving landscape and leverage technology to craft impactful and future-proof campaigns. Scope All industries and geographies Contents In this report, we examine: Key themes shaping the future of creativity, including pivotal discussions and innovations from the Cannes Lions festival Impact of technological advancements, particularly AI on the creative and advertising landscape The growing importance of sustainability, DEI (Diversity, Equity, Inclusion), and purpose-driven initiatives in the creative industry, and how these elements are being integrated into marketing and advertising strategies Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers to provide them with seamless omnichannel experiences accompanied by real-time personalization and respect for data privacy. Thus, there is an urgent need for marketers to shift their focus from targeted marketing to 1:1 Personalization to reduce customer churn and improve branding, as well as achieve competitive dominance. In this research, we highlight the significance of Customer Data Platforms (CDPs) for marketers to achieve true 1:1 personalization. We feature emerging providers in the CDP space and present a comprehensive roadmap for enterprises to achieve desired business outcomes and mitigate challenges in their personalization journeys. Scope Geography: global Our assessment is based on interactions with selected CDP providers and Everest Group’s tracking of the marketing technology landscape Contents In this report, we examine: Data management trends and opportunities Data management challenges and CDPs A data-driven personalization roadmap and the technology ecosystem Profiles of emerging CDP providers Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

Increasing margin pressures, the loss of market share to neo banks, a constantly changing regulatory landscape, and the burden to deliver improved customer experiences are driving banking and financial services firms to modernize their internal legacy systems with third-party platforms. These platforms help reduce latency, drive product innovation, improve straight through processing, and meet surging demand levels. Notably, this massive surge in demand for a platform-centric operating model has contributed to significant growth for the Finastra product suite. A banking technology conglomerate, Finastra has successfully differentiated itself from other product vendors by delivering componentized solutions and open platforms that can be installed on-premise or on the cloud and offer microservices capabilities. Besides building a modern portfolio of products across payments, lending, and treasury, Finastra has also built a developer portal that enables its partners to add new capabilities to existing Finastra systems, thereby making them easily customizable. IT service providers under the Finastra partner network are playing a significant role in helping enterprises embark on their Finastra-led digital transformation journeys. In fact, they are building a talent pool of domain experts and consultants to position themselves as strategic partners by delivering higher business value. In this report, we assess 15 service providers in terms of their Finastra IT services vision and capability and market impact and categorize them as Leaders, Major Contenders, and Aspirants. The research will help buyers select right-fit providers, while the providers will be able to benchmark themselves against each other. Scope: Industry: banking Geography: global Our assessment is based on Everest Group’s annual RFI process for the calendar year 2021, interactions with Finastra IT service providers, client reference checks, and an ongoing analysis of the Finastra IT services market Contents: In this report, we: Classify 15 IT providers of Finastra services as Leaders, Major Contenders, and Aspirants on Everest Group’s proprietary PEAK Matrix® framework Examine the Finastra IT service provider market’s competitive landscape Study key enterprise sourcing considerations (strengths and limitations) for each of the 15 service providers evaluated Membership(s) Banking Information Technology Sourcing and Vendor Management