Showing 42 results
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Oct. 28, 2025The rapid adoption of generative and agentic AI across customer interactions, decision-making, and enterprise services amplifies both innovation and risk. Unsafe AI outputs, ranging from biased content to adversarial misuse, pose immediate threats to user trust, brand reputation, and regulatory compliance. AI safety has become the fastest-growing area within Trust & Safety (T&S), as organizations recognize that without robust safeguards, emerging technologies may exacerbate existing risks and introduce new challenges. In this webinar, Everest Group experts explored the dynamic convergence of T&S and Responsible AI, shedding light on the evolving AI safety services market. Attendees gained insights into key use cases, shifting talent requirements, and the transformation of pricing models in this fast-moving space.
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Tech Vendor Spotlight
Tech Provider Spotlight: AI-based Facial Age Estimation
Oct. 07, 2025AI-based facial age estimation has become a vital digital trust, privacy, and compliance enabler as platforms seek scalable solutions to verify user age in anonymous and age-restricted environments. Unlike traditional age verification approaches, these solutions apply real-time AI and computer vision to estimate a user’s age from facial features supporting seamless onboarding, access controls, and regulatory adherence while minimizing friction. Enterprises across sectors from social media and gaming to e-commerce are increasingly adopting facial age estimation to balance safety, compliance, and user experiences. Key enterprise expectations include explainability, bias mitigation, and anti-spoofing safeguards. This report profiles 11 technology providers, comparing their capabilities across detection range and accuracy, liveness detection, privacy and explainability, integration and customization, as well as benchmark and compliance. -
State of the Market
Trust and Safety State of the Market 2025
Aug. 21, 2025As gen AI and agentic AI integrate into enterprise platforms, the Trust and Safety (T&S) function is transforming. Once focused on downstream moderation, T&S now supports AI safety, ethics, and compliance across the full system life cycle. Enterprises face emerging threats, such as jailbreaks, bias, hallucinations, and autonomous agent risk. These threats require more proactive, context-aware, and governance-linked T&S interventions. The function is converging with Responsible AI(RAI) and increasing the demand for high-context, AI-fluent talent across global delivery hubs. This report examines how enterprises are adapting to this shift through changes in sourcing models, talent strategies, and oversight mechanisms. It explores the rise of specialized AI support services, from prompt engineering and red teaming to RLHF and jailbreak detection. The report also highlights the emerging agentic AI systems that introduce new risk surfaces requiring continuous monitoring and contextual safety intervention. It also analyzes the growing convergence between T&S and RAI, the operational transformation required to support AI-integrated safety models, and how enterprise buyers are reassessing their expectations from providers. Through detailed market insights and performance benchmarks, the report helps enterprises and providers navigate the evolving T&S landscape. -
June 25, 2025As online dating platforms face growing user expectations, evolving risks, and heightened regulatory scrutiny, T&S has become a strategic imperative rather than a support function. This Viewpoint explores the critical role T&S plays in fostering safer user experiences and protecting brand trust in a deeply personal and high-risk digital environment. It examines the primary drivers compelling enterprises to invest in robust T&S programs, including the need to combat romance scams, deepfake content, and off-platform abuse and outlines the key operational challenges involved in scaling these efforts across regions, cultures, and threat vectors. The report also highlights how leading platforms are investing across technology, people, policy, and process to strengthen T&S systems. It emphasizes the increasing importance of external partnerships to extend global coverage, accelerate response capabilities, and provide specialized support. As outsourcing models evolve, platforms are demanding more strategic alignment, domain expertise, and measurable impact from providers. Ultimately, the report underscores that building safer dating ecosystems requires integrated, user-centered approaches anchored in collaboration, adaptability, and long-term commitment to safety as a core business priority.
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June 09, 2025Enterprises today face an urgent challenge in their fraud and abuse prevention strategies. While adversaries innovate with automation, synthetic identities, and cross-platform manipulation, most organizations remain reliant on siloed, reactive fraud systems. Traditional systems of record and systems of engagement cannot respond to real-time threats or enforce dynamic policies, leaving organizations exposed to costly delays, false positives, and operational inefficiencies. This report introduces Systems of Execution (SoE) as the next essential step in Trust and Safety (T&S). SoE solutions unify behavioral signals, AI decision engines, and orchestration layers to create an intelligent, self-learning defense model capable of sub-second action. They transform T&S into a proactive function, enabling real-time fraud detection and autonomous enforcement across the customer life cycle. The Viewpoint explores SoE’s real-world applications, CIO-ready KPIs, implementation framework, and a readiness checklist to help enterprises navigate architectural, talent, and ecosystem gaps and accelerate adoption. Scope All industries and geographies Service: T&S and fraud and abuse prevention Contents In this report, we examine: SoE in T&S SoE versus traditional fraud systems SoE’s real-world industry applications and benefits Strategic and operational KPIs for CIOs SoE future state and readiness Implementation framework for SoE in fraud prevention Memberships Trust and Safety Sourcing and Vendor Management
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Provider Compendium
Trust and Safety Services – Provider Compendium 2025
June 06, 2025As digital platforms grow and content becomes more complex, enterprises are re-evaluating how they manage Trust and Safety (T&S). The focus has shifted from just handling volume to moderating varied content types, adhering to fast-changing regulations, and adapting to local cultural contexts. As a result, enterprise demand for specialized content moderation, data annotation and labeling, AI safety services, and other value-added services has increased, with demand maturing for more traditional moderation services. This compendium provides accurate, comprehensive, and fact-based snapshots of 28 T&S service providers. Each profile offers a detailed overview of the provider’s scale of operations, recent developments and investments, T&S-specific technology solutions, including generative AI solutions, well-being initiatives, services offered for generative AI adoption, and delivery locations. The research enables T&S service buyers to understand providers’ offerings and assess their capabilities. Scope All industries and geographies Contents This report features 28 T&S service provider profiles and includes: Services overview: key leaders, revenue, FTEs, and number of clients Delivery locations: details of key delivery locations worldwide Client portfolio: key clients and recently announced contracts, T&S revenue split by geography, segment, and industry, and client split by buyer size Technology solutions: brief descriptions of key technology solutions, including generative AI solutions AI support services: services offered to enterprises to enable generative AI adoption -
Viewpoint
Preserving Innocence in the Digital Age: A Fight against Online Child Sexual Abuse Material (CSAM)
May 05, 2025The global rise in digital content, driven by AI, has intensified online threats, including child sexual exploitation and abuse, and solicitation, creation, and distribution of Child Sexual Abuse Material (CSAM). CSAM moderation and prevention require cutting-edge detection tools, expert moderation workflows, and global threat intelligence. It calls for a united and proactive defense ecosystem comprising enterprises, regulatory bodies, T&S technology and service providers, and child welfare agencies worldwide. In this report, we examine emerging CSAM threats, including AI-generated CSAM, review evolving global regulations, and outline enterprise best practices. This report aims to guide organizations to strengthen CSAM detection and prevention efforts in today’s digital landscape. Scope All industries and geographies Contents In this report, we explore: The immediate and growing CSAM threats Global regulatory responses and their impact on enterprise policies Existing technologies for CSAM detection and their limitations Recommendations for enterprises to effectively moderate CSAM Memberships Trust and Safety Sourcing and Vendor Management -
March 28, 2025The Trust and Safety (T&S) industry experienced significant shifts last year. These shifts were due to a sharp rise in egregious content volumes, particularly during elections, new regulations requiring nuanced compliance strategies, and increased enterprise generative AI adoption. As a result, enterprise demand for specialized content moderation, data annotation and labeling, AI safety services, and other value-added solutions increased, but the demand for traditional moderation services matured. Enterprises now expect T&S service providers to meet evolving enterprise requirements and become strategic enablers by delivering comprehensive T&S solutions and supporting responsible AI deployment, content policy development, and regulatory compliance efforts. The current T&S service provider landscape includes IT/BPO firms, CXM providers, and niche specialists, each bringing their expertise to address enterprise T&S concerns. Providers are building proprietary solutions, expanding operations in talent-rich regions, and increasing investments in AI safety. Additionally, they leverage partnerships with technology firms to enhance T&S solutions across the value chain. In this report, we assess 28 T&S service providers’ capabilities. Each profile includes the provider’s key strengths and limitations. The report enables buyers to choose the right-fit provider based on sourcing considerations. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2025, interactions with leading T&S service providers, client reference checks, and an ongoing analysis of the T&S market Contents In this report, we: Evaluate 28 leading T&S service providers Assess the T&S landscape Compare providers’ key strengths and limitations
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March 25, 2025Today e-commerce platforms face significant Trust and Safety (T&S) challenges that directly impact consumers and sellers on the platform. Key issues include fake listings, fake accounts, fake reviews, inadequate ad moderation, illicit product sales, account takeovers, platform leakage, return fraud, and payment/refund fraud. The rise of generative AI has further amplified these threats, making them more sophisticated and harder to detect. In this Viewpoint, we examine the various T&S challenges impacting e-commerce platforms and examine the investments they are making in response to these challenges. Additionally, it introduces our framework, designed to help platforms effectively address these issues.
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Thematic Report
Trust and Safety Chronicles: Unpacking 2024, Anticipating 2025
Feb. 27, 2025In 2024, the Trust and Safety (T&S) industry navigated complex challenges from global elections and evolving regulations on child safety, misinformation, AI, and data privacy. These challenges necessitated nuanced compliance strategies. Despite Safety by Design remaining a top priority, growth of enterprise spending on T&S, particularly legacy moderation, declined due to budget constraints and increased automation. The T&S BPS market is expected to mature further due to AI support services’ expansion and slower growth in legacy moderation. Key growth factors include complexity in moderation of AI-generated content, stricter regulations, and demand for specialized moderation and ethical AI practices. However, growth will be slow as businesses shift toward community-driven moderation and rely more on generative AI and agentic AI. This slowdown may drive market consolidation due to margin pressures, scalability challenges, talent needs, and technology disruptions. In this report, we highlight key T&S trends from 2024, analyzing key enterprise events and challenges. The report offers 2025 market predictions, including expected market size, key headwinds and tailwinds, and their potential impact. Scope All industries and geographies Contents In this report, we examine: Key events and happenings in the T&S industry in 2024 The T&S industry’s market size and outlook for 2025 and beyond Market themes for 2025 and beyond Membership(s) Trust and Safety Sourcing and Vendor Management