The advertising industry had been growing for over a decade after the global economic crisis of 2009, but the pandemic and the subsequent decline of global GDP dealt a severe blow to it. Companies slashed advertising budgets, while restrictions on gatherings further worsened the prospects of traditional channels such as print media and out-of-home media. Even big advertising agencies were forced to lay off employees, cut salaries, and opt for other cost-cutting measures. However, though the pandemic’s impact was felt globally, the severity of the decline and recovery rates varied significantly across countries due to government interventions, level of exposure to traditional/linear media, and the economies’ resilience. This report features detailed profiles of 12 large advertising markets globally, impact of the COVID-19 pandemic on advertising in these countries, and their recovery trajectories. Further, the report discusses the emerging market and customer behavior trends that will determine the growth of advertising in a post-COVID-19 landscape. Scope Advertising markets studied – Australia, Canada, China, Denmark, France, Germany, India, Indonesia, Spain, Sweden, UK, and US All industries Contents In this research, we examine: The impact of COVID-19 on the global advertising market The pandemic’s impact on 12 advertising markets and their recovery trajectories Advertising market trends in the post-COVID-19 landscape Customer behavior trends in the post-COVID-19 landscape Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

Digital transformation has established itself as a driving force in today’s economy, profoundly impacting people, processes, and technology innovation. In recent years, enterprises have undertaken numerous digital transformation initiatives to improve business models, drive operational efficiencies, and enhance stakeholder experiences. While Communications, Media, and Technology (CMT) enterprises understand the potential of these initiatives, most have realized only partial success through them because of their over-reliance on technology without the necessary changes to the organizational structure, people strategies, and processes. For an enterprise to be able to scale digitally, it must go beyond technology change and adopt a comprehensive approach that re-imagines all of its foundational levers: people, processes, and technology. This report provides Everest Group’s perspectives on accelerating digital transformation in the global CMT industry. Scope Industry: CMT Geography: global Contents: In this report, we share our insights on scaling digital transformation in CMT organizations and show: How to build a holistic digital transformation strategy How to address the demand-supply gap for next-generation IT skills How to set up the organization for it to become agile and flexible by design How to address scalability challenges within your technology ecosystem Membership(s) Digital Services Sourcing and Vendor Management

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. SCOPE Outsourcing transaction trends GIC market overview Service provider activity and deal information CONTENTS The Q3 2018 Industry Trends report for Technology & Communication (T&C) includes data and insights specific to this industry spanning: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. SCOPE Outsourcing transaction trends GIC market overview Service provider activity and deal information CONTENTS The Q2 2018 Industry Trends report for Technology & Communication (T&C) includes data and insights specific to this industry spanning: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. SCOPE Outsourcing transaction trends GIC market overview Service provider activity and deal information CONTENTS The Q1 2018 Industry Trends report for Technology & Communication (T&C) includes data and insights specific to this industry spanning: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. SCOPE Outsourcing transaction trends GIC market overview Service provider activity and deal information CONTENTS The Q3 2017 Industry Trends report for Technology & Communication includes data and insights specific to this industry spanning: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. SCOPE Outsourcing transaction trends GIC market overview Service provider activity and deal information CONTENTS The Q2 2017 Industry Trends report for Technology & Communication (T&C) includes data and insights specific to this industry spanning: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. SCOPE Outsourcing transaction trends GIC market overview Service provider activity and deal information CONTENTS The Q1 2017 Industry Trends report for Technology & Communication includes data and insights specific to this industry spanning: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. Scope Outsourcing transaction trends GIC market overview Service provider activity and deal information Contents The Q4 2016 Industry Trends report for Technology & Communication includes data and insights, specific to this region spanning across: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies

The Industry Trends reports provide industry-specific data, developments, and insights that enable global sourcing managers to navigate through the complexity and make clear and effective decisions suited to their specific industries. These reports provide detailed information on transaction activities, Global In-house Center (GIC) developments, service providers’ market shares, and key outsourcing transactions specific to particular industries. SCOPE Outsourcing transaction trends GIC market overview Service provider activity and deal information CONTENTS The Q3 2016 Industry Trends report for Technology includes data and insights specific to this industry spanning: Outsourcing transaction trends by function, geography, and subvertical Outsourcing transaction activities by process and subprocesses, and type of deal (new and restructured/renewals) GIC market assessment including recent set-ups, expansions, and divestitures Transaction activity by service provider and service provider market share Significant deals signed by leading companies