Generative AI is fundamentally shifting how software is developed and maintained. What began as discrete copilots for code suggestions has evolved into a more mature and integrated layer of AI-powered software engineering. Generative AI is now embedded across the entire development value chain – from requirement gathering and prototyping to code generation, testing, documentation, and deployment – reshaping development workflows and enabling asynchronous, agent-assisted collaboration. As enterprises move from experimentation to execution, generative AI solutions are expanding from point tools to full-stack development platforms, offering intelligent support for decision-making, team collaboration, and engineering governance. Increased investments in contextual intelligence, orchestration, explainability, and secure AI integration are driving this shift. In this report, Everest Group assesses 21 leading generative AI solution providers across four segments: Luminaries, Fast Followers, Influencers, and Seekers, based on their market performance and ecosystem positioning. The report provides insights into how these providers are enabling practical value, improving software delivery speed, and redefining developer experiences in the age of generative AI. Scope Geography: global Industries: all industries adopting software development practices Focus: generative AI solutions in software development, covering providers of copilots, intelligent agents, development platforms, and contextual coding tools Contents In this report, we: Position 21 technology providers offering gen AI products for software development on Everest Group’s Innovation Watch Assessment framework Assess the providers’ gen AI capabilities for software development Examine key business challenges and gen AI’s role in overcoming them

Organizations are rapidly embracing agentic AI to enhance operational efficiency, lower costs, and respond more effectively to evolving business challenges. It started with basic tools, such as RPA, that handled simple, repetitive tasks. Over time, it became more advanced systems using AI technologies, such as ML and Natural Language Processing (NLP), to manage more complex work. The next key update in this journey is agentic AI, which embeds autonomy, adaptability, and decision-making into systems. These capabilities enable systems to act independently, respond to dynamic conditions in real time, and significantly reduce the need for human oversight, thereby streamlining operations, accelerating decision-making, and offering a competitive edge in a rapidly changing market. In this report, we evaluate 24 agentic AI technology providers offering prebuilt agents and agent builders. The report classifies them as Luminaries, Fast Followers, Influencers, or Seekers based on the Everest Group’s Innovation Watch Assessment. It explores agentic AI use case prioritization by evaluating industries and business functions that stand to benefit most from its adoption. The research also delves into agentic AI’s impact on addressing key business challenges, driving automation, improving decision-making, and enhancing operational efficiency. Scope All industries and geographies This report is based on Everest Group’s interactions with leading agentic AI technology providers and the agentic AI technology’s ongoing analysis Contents In this report, we Position 24 agentic AI technology providers on the Everest Group’s Innovation Watch Assessment framework Assess the providers’ agentic AI products Examine key business challenges and agentic AI’s role in addressing them Provide a framework to prioritize investments in agentic AI use cases

Financial Crime and Compliance (FCC) has become increasingly complex as financial institutions face growing regulatory scrutiny, sophisticated fraud schemes, and rising expectations for better customer experiences. Generative AI presents a compelling opportunity to transform FCC operations. It streamlines labor-intensive processes, enhances investigative accuracy, and reveals hidden insights. From real-time anomaly detection to faster due diligence and enriched case management, its potential to reshape the FCC value chain is significant. This report assesses the generative AI landscape for FCC. It examines key use cases across the FCC lifecycle, including dynamic screening, entity resolution, Fraud and AML (FRAML) monitoring, and anomaly detection. The report also evaluates how providers are developing solutions across the FCC lifecycle to deliver innovation. It evaluates 12 technology providers using Everest Group’s Innovation Watch Assessment framework, categorizing them as Luminaries, Fast Followers, Influencers, and Seekers. The report delivers insights into emerging provider solutions, their core capabilities, and the business challenges they address, equipping enterprises with a clear view of the evolving FCC technology landscape. Scope Industry: Banking and Financial Services (BFS) Geography: global Service: generative AI technology solutions under the FCC function Contents In this report, we Assess 12 FCC technology providers Position the providers on the Everest Group’s Innovation Watch Assessment framework as Luminaries, Fast Followers, Influencers, and Seekers Highlight providers’ capabilities and investments

Organizations are increasingly relying on automation to boost efficiency and gain a competitive edge. Once limited to simple and repetitive tasks, automation has evolved to handle complex operations. Generative AI has been a game changer in this journey, enabling machines to create and innovate in ways previously limited to human capabilities. The next significant leap in automation is the emergence of agentic AI, which promises to push the boundaries even further by integrating autonomy, adaptability, and decision-making. This advancement allows systems to operate with minimal human intervention, making real-time decisions based on dynamic circumstances, ultimately helping organizations streamline operations and maintain competitive advantage. This report assesses 18 agentic AI technology, positioning them on Everest Group’s Innovation Watch Assessment framework as Luminaries, Fast Followers, Influencers, and Seekers. Scope All industries and geographies This report is based on Everest Group’s interactions with leading agentic AI technology providers and agentic AI technology’s ongoing analysis Contents In this report, we: Position 18 agentic AI technology providers on Everest Group’s Innovation Watch Assessment framework Offer an overview of the providers’ agentic AI products Examine key business challenges and agentic AI’s role in addressing them Provide a framework to prioritize investments in agentic AI use cases Membership(s) Service Optimization Technologies (SOT) Sourcing and Vendor Management

Gen AI is poised to revolutionize marketing, transforming how businesses operate and engage with customers. It offers many benefits across applications, including enhancing customer engagement, improving conversion rates, and optimizing marketing campaigns through data-driven insights. By leveraging gen AI, enterprises can gain a competitive edge in an ever-evolving digital landscape, meeting the growing consumer demand for personalized and timely interactions. Providers can play a crucial role in helping enterprises harness gen AI’s power by offering tailored AI-driven tools and platforms, training marketing teams to use these tools, and providing ongoing support to adapt to changes and derive value from AI investments. In this report, we assess 14 providers that offer gen AI solutions for marketing use cases, positioning them on Everest Group Innovation Watch Assessment as Luminaries, Fast Followers, Influencers, and Seekers. Scope All industries and geographies Contents In this report, we: Position 14 gen AI solution providers on Everest Group Innovation Watch Assessment Offer an overview of the providers’ gen AI marketing solutions Examine key business challenges in marketing and gen AI’s impact in addressing them Membership(s) Service Optimization Technologies (SOT) Artificial Intelligence (AI)Marketing and Interactive Experience Sourcing and Vendor Management

Gen AI technology is transforming software development by automating critical tasks, such as requirement analysis, code generation, code review, and documentation, driving the demand for gen AI tools. This report assesses 14 providers that offer gen AI solutions to address software development use cases, positioning them on Everest Group Innovation Watch Assessment as Luminaries, Fast Followers, Influencers, and Seekers. Scope All industries and geographies This report is based on Everest Group’s interactions with leading gen AI technology providers in the software development space and ongoing analysis of the software development market Contents In this report, we: Position 14 gen AI solution providers on Everest Group Innovation Watch Assessment Offer an overview of the providers’ gen AI solutions for software development use cases Examine key business challenges in software development and gen AI’s impact in addressing them Provide a framework to prioritize investments in gen AI use cases Membership(s) Service Optimization Technologies (SOT) Application Services Artificial Intelligence (AI) Outsourcing Excellence