In the ongoing war for talent, maintaining a positive employer brand perception Is vital for enterprises to source and retain top talent. As talent becomes the differentiating factor to thrive in an intensely competitive landscape and achieve sustained organizational success, GBS organizations should investigate the key components – work environment, compensation, and career development, among others – that play a key role in building their employer brand perceptions in the local talent markets. In this first-of-its-kind study, we analyze the employer brand perception of 200+ leading GBS organizations across India, Poland, and the Philippines across dimensions including compensation, career progression, senior management, work-life balance, culture and values, and diversity. The study also analyzes the performance of each of these GBS organizations in the local talent markets based on prevailing attrition rates, joiner-exit ratio, and overall employee satisfaction ratings. We also examine the initiatives that best-in-class GBS organizations undertake to differentiate themselves in talent markets. Further, the report sheds light on location- and industry-specific variations and key implications for GBS organizations. This assessment is reflective of market trends as of H1 2022. We will continue to track this market and update the rankings periodically. Leading global GBS organizations can leverage these insights along with Everest Group’s Talent Performance Framework to optimize their talent management strategies and future-proof their talent models. Scope This assessment is a ranking of top GBS organizations across India, the Philippines, and Poland based on their external brand perceptions. Contents This report looks at: The impact of factors such as compensation, work environment, and career development on the overall employer brand perception and subsequent success in local talent markets Benchmarking top GBS organizations on their employer brand perception and location- and industry-specific variations Key implications for GBS organizations  

Generative AI is rapidly reshaping the landscape of Global Business Services (GBS). Various industries stand to gain immense potential from adopting generative AI in GBS, as it impacts business processes spanning marketing, customer service, code generation, and process optimization. However, the shift to generative AI presents its own challenges. GBS leaders are grappling with issues such as data privacy, ethical considerations, and integration complexity. The report highlights some of these challenges and identifies key concerns that GBS leaders need to address to ensure successful and responsible integration of generative AI. GBS leaders are unclear on the path forward to navigate the exciting yet complex landscape of generative AI. To ensure successful integration at their organizations, the report underscores the significance of taking a holistic approach that encompasses technology, people, processes, and continual learning and adaptation. In this report, we examine the recent developments in generative AI and its potential significance in the GBS domain. It also explores the factors fueling the hype and outlines how GBS organizations can leverage this technology to improve customer interactions, streamline operations, and automate tasks. By illustrating initial use cases and real-world examples, the report illustrates how companies are utilizing generative AI to drive efficiency and enhance user experience. Scope Industry: global services Geography: global Contents In this report, we analyze the recent developments in generative AI along with some of the potential use cases across the industry and business process areas. We also examine the adoption of generative AI in global services, highlighting the associated risks.

Global Business Services (GBS) models are rapidly evolving from cost-focused constructs into value-driven enterprise transformation engines. As the demand for digitalization and innovation intensifies, Finance and Accounting (F&A) services delivered through GBS are becoming increasingly strategic. This report explores how GBS centers deliver both transactional and judgment-intensive F&A activities across global locations, with a focus on process maturity, sourcing models, and enterprise priorities. It also examines the penetration of GBS in delivering core subprocesses such as procure-to-pay, order-to-cash, and record-to-report. Organizations are deepening their investment in intelligent automation, AI, and predictive analytics to modernize F&A operations, reduce manual effort, and enhance compliance. The report highlights key technologies being adopted, emerging use cases across subprocesses, and the characteristics of future-ready GBS organizations. It includes a case example demonstrating how one enterprise transformed its India-based GBS into a global finance hub, delivering significant efficiency gains, compliance improvements, and business impact.

Global Business Services (GBS) organizations are playing a growing role in delivering procurement services as enterprises push for cost efficiency, digital transformation, and strategic value from their support functions. This report analyzes how procurement delivery has evolved within GBS models, especially across offshore and nearshore centers. While transactional processes such as accounts payable and requisition-to-order are now widely centralized, judgment-intensive activities such as contract management and supplier performance monitoring are gaining adoption. Strategic functions remain largely in-house but are beginning to see traction within mature GBS setups. The report offers detailed insights into the maturity of procurement services within GBS, common sourcing models by process type, and the role of technology – including automation, analytics, and AI – in enabling procurement transformation. It also presents a case study of a banking GBS that successfully implemented end-to-end S2P services. As organizations reassess their global delivery strategies, this report serves as a valuable benchmarking and planning tool for enterprise and procurement leaders.