The Trust and Safety (T&S) industry has changed significantly, driven by the increasing volumes and diversity of content formats, the dynamic regulatory landscape online, and the need for nuanced regional content moderation services. As a result, the demand for data annotation and AI support services has grown as enterprises continue to explore using generative AI for content creation and moderation. This compendium provides accurate, comprehensive, and fact-based snapshots of 27 T&S service providers. Each profile offers a detailed overview of the provider’s scale of operations, recent developments and investments, T&S-specific technology solutions (including generative AI solutions), other technology capabilities, well-being initiatives, and delivery locations. The research enables buyers of T&S services to understand providers’ offerings and assess their capabilities. Scope All industries and geographies Contents This report features 27 T&S se

In today’s digital landscape, ensuring Trust and Safety (T&S) during elections presents a significant challenge. The proliferation of misinformation, hate speech, and disinformation, exacerbated by the role of AI-generated content, not only undermines the integrity of the democratic process but also diminishes public confidence in online platforms. While platforms are trying to address these issues, there is still much progress to be made. In this viewpoint, we examine the various T&S challenges facing platforms and their impact on T&S operations. The report also explores the recent steps taken by platforms in response to these challenges. Additionally, it introduces our framework designed to assist platforms in effectively addressing these challenges, while also highlighting best practices. Scope All industries and geographies Contents In this report, we examine: The political landscape Challenges that enterprises face Impact of elections on T&S operations A framework to ensure enterprises’ operational preparedness Best practices to follow and the role of providers Membership(s) Trust and Safety Sourcing and Vendor Management

The Trust and Safety (T&S) industry has undergone significant changes, driven by the increasing volumes and diversity of content formats, the dynamic regulatory landscape online, and the need for nuanced regional content moderation services. Further, the demand for data annotation and AI support services has increased as enterprises continue to explore the use of generative AI for content creation and moderation. The T&S landscape has providers across multiple categories – IT/BPO, Contact Center Outsourcing (CCO), and niche/specialist providers. These providers are increasingly becoming strategic enterprise partners and helping them to solve their challenges through augmented offerings, investments, and partnerships. Additionally, they are expanding their delivery landscapes by identifying and investing in talent-rich regions to enable localized operations. In this report, we assess 27 T&S service providers and position them on the Trust and Safety Services PEAK Matrix® as Leaders, Major Contenders, and Aspirants. Each provider profile offers a comprehensive picture of its key strengths and limitations. The study will enable buyers to choose best-fit providers based on their sourcing considerations Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process, interactions with leading T&S service providers, client reference checks, and ongoing analysis of the T&S market Contents In this report, we examine: Everest Group’s PEAK Matrix® evaluation of 27 leading T&S service providers The competitive landscape of the T&S space Providers’ key strengths and limitations Membership(s) Trust and Safety Outsourcing Excellence/a>

In today's ever-evolving business landscape, the Chief Marketing Officer (CMO) faces a plethora of internal and external challenges such as complex macroeconomic conditions, shifting customer preferences, expanding digital and technology landscape, organizational dynamics, and marketing's evolving role in enterprises. Considering these dynamic conditions, CMOs are tasked with the formidable goal of delivering more with less, which can only be achieved if they leverage their existing resources, technology, and partnerships judiciously, and strategically invest in areas with high potential RoIs. In this report, we discuss the two fundamental priorities of a CMO (growth and efficiency) and relevant areas of focus in the same. The report also presents a comprehensive overview of the state of the market for marketing services, drawing on data collected through Everest Group's annual RFI process, interactions with leading marketing service providers, and ongoing market analysis. Scope Services: marketing services All industries and geographies The analysis is based on Everest Group’s annual RFI process, interactions with leading marketing services Business Process Services (BPS) providers, interactions with buyers, and an ongoing coverage of the marketing services space Contents In this report, we: Discuss key CMO concerns and priorities Examine key buyer adoption trends in outsourced marketing services Review the marketing service provider landscape Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

With the surge of online content, the universe of harmful material is expanding rapidly, making it necessary for enterprises to implement real-time content moderation and robust safety measures. To ensure user safety, there is a pressing need for a Trust and Safety (T&S) tech-based solution that streamlines the moderation process and reduces the need for manual intervention. Although the current third-party technology for T&S is still not highly advanced and only offers a basic filtering layer, we are experiencing gradual shifts that are leading us toward a holistic, end-to-end platform-based solution. In this report, we examine the current T&S technology landscape and explore the evolving market trends that are shaping the future. The report also features 19 technology providers and provides valuable insights into their leadership, funding, growth, technology capabilities, market recognition, partnership ecosystem, and innovation. Scope Services: T&S All industries and geographies The report is based on interactions with T&S technology providers and Everest Group’s tracking of the T&S technology landscape Contents In this report, we examine: The current and future state of the T&S technology market Evolving trends in the T&S technology market The technology provider landscape Profiles of T&S technology providers Membership(s) Trust and Safety Sourcing and Vendor Management

In our constantly evolving society, each new generation embodies a distinct set of behavioral patterns, consumption habits, and brand interactions that distinguish them from their predecessors. With Generation Z at the forefront, intergenerational differences have become more pronounced, as their beliefs and expectations differ significantly from previous cohorts. It is vital for marketers to comprehend the needs of each generation, understand their influence on one another, recognize the nuanced similarities and differences between them, and identify the unique consumption parameters that will ultimately drive marketing efforts. By doing so, businesses can establish a strong brand identity and create a loyal customer base that will endure for years to come. In this viewpoint, we explore the dynamic interplay between demographic profiles and behavioral changes across three generations and shed light on emerging trends that their behavior generates, which will significantly impact the future of marketing. Additionally, we identify the core focus areas that brands must prioritize to meet the evolving needs and expectations of the new generation. Scope Industry: marketing services Geography: global Contents In this viewpoint, we: Explore the behavioral nuances of the three main demographic cohorts Deep dive into the generational trends that impact marketers Examine the cheat sheet for successful marketing to Gen Z Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The outsourced marketing services market grew at a 12-14% CAGR from 2016-22 and is expected to grow at a 20-24% CAGR from 2022-26. This robust development can be credited to the Continental Europe and APAC markets and industries such as electronics, hi-tech & technology, and media & entertainment. Chief Marketing Officers (CMO) worldwide are facing multiple challenges such as uncertain macroeconomic concerns, rapidly evolving customer preferences, and a complex technology landscape to achieve their business goals. Amid such headwinds, they are striving to reevaluate their priorities with an aim to expand the delivery landscape, leverage relevant technology-stacks, bring sustainability to the forefront of brand communication, and integrate internal teams. To meet rising enterprise demands, providers are innovating delivery models and investing aggressively to provide end-to-end marketing solutions. In this report, we provide a comprehensive overview of the marketing services landscape and discuss key CMO concerns and priorities. Scope Services: marketing services All industries and geographies The analysis is based on Everest Group’s annual RFI process, interactions with leading marketing services Business Process Services (BPS) providers, interactions with buyers, and an ongoing coverage of the marketing services space Contents In this report, we: Discuss key CMO concerns and priorities Examine key buyer adoption trends in outsourced marketing services Review the marketing service provider landscape Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management