In today’s fiercely competitive talent market, a strong Employer Value Proposition (EVP) remains a key differentiator, helping organizations stand out as employers of choice in an increasingly competitive market. Watch us for an insightful webinar where we’ll explored the role of employer brand perception in attracting, engaging, and retaining top talent within leading GBS and tech organizations. Discover new insights from the latest employer brand perception data, including emerging trends, best practices, and strategies that enhance employer attractiveness and strengthen an organization’s EVP. Attendees also heard from industry-leading GBS organizations on how they adapt their talent strategies in response to shifting market dynamics, ensuring they continue attracting and retaining top-tier talent in 2025 and beyond. What questions did the webinar answer? How are the key brand perception factors impacting GBS and tech enterprises evolving? How can companies evaluate their own brand perception from an employee’s perspective? How are top employers differentiating themselves from their peers? What are the top employee grievances?

The demand for top talent is growing fast as the job market shifts from economic uncertainty to a dynamic environment. In this scenario, maintaining a strong employer brand is vital. Organizations prioritizing talent will gain a competitive edge in a landscape where specialized functional and behavioral skills are key differentiators. Global Business Services (GBS) employers have a unique opportunity to attract and retain exceptional professionals by adopting a multi-faceted strategy. By fostering a culture of innovation, growth, and engagement, these companies can position themselves as employers of choice in today’s talent-driven world. The 2025 Top GBS Employers™ – Comprehensive Edition report analyzes how over 400 GBS employers are perceived across India, the Philippines, and Poland. It evaluates them across compensation and benefits, work environment, work-life balance, hybrid work policies, culture and values, leadership, career development, and diversity and inclusion. The report also examines each GBS employer’s perceived performance in local talent markets based on prevailing attrition rates, growth, and employee satisfaction ratings. It assesses best-in-class GBS employers’ initiatives to differentiate themselves in talent markets. GBS employers can leverage these insights and Everest Group’s talent performance framework to optimize their talent management strategies and build future-proof talent models. This analysis is based on publicly available information only to capture prospective employees’ perceptions about these top GBS employers. The assessment reflects market trends as of Q1 2025. We will continue to track this market and update our assessment annually. Scope Industry: all Geography: India, the Philippines, and Poland Source: This analysis is based on various publicly available data sources, such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2025) analysis Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates Application: To validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives Contents In this report, we examine Key employee value proposition drivers, such as compensation and benefits, work environment, work flexibility, remote work, work culture, career development, and diversity and inclusion, and their impact on employer brand perception and perceived success in the talent market An outside-in employer brand perception assessment to identify which GBS employers are perceived as more favorable Key factors enabling top GBS employers in India, the Philippines, and Poland to build a distinctive employer brand Trends and factors shaping employer brand perception across industry segments YoY trends in GBS employers’ employer brand perception

The demand for top talent is growing fast as the job market shifts from economic uncertainty to a dynamic environment. In this scenario, maintaining a strong employer brand is vital. Organizations prioritizing talent will gain a competitive edge in a landscape where specialized functional and behavioral skills are key differentiators. Tech employers have a unique opportunity to attract and retain exceptional professionals by adopting a multi-faceted strategy. By fostering a culture of innovation, growth, and engagement, these companies can position themselves as employers of choice in today’s talent-driven world. The 2025 Top Employers for Tech Talent™ – the Comprehensive Edition report analyzes how 425 tech employers are perceived across India, the US, and the UK. It evaluates them across compensation and benefits, work environment, office ecosystem, work-life balance, hybrid work policies, culture and values, leadership, career development, and diversity and inclusion. The report also examines each tech employer’s perceived performance in local talent markets based on prevailing attrition rates, growth, and employee satisfaction ratings. It assesses best-in-class tech employers’ initiatives to differentiate themselves in talent markets. Leading tech employers can leverage these insights and Everest Group’s talent performance framework to optimize their talent management strategies and build future-proof talent models. This analysis is based on publicly available information only to capture prospective employees’ perceptions about these employers. This assessment reflects market trends as of Q1 2025. We will continue to track this market and refresh this assessment annually. Scope Industry: all Geography: India, the US, and the UK Source: This analysis is based on various publicly available data sources, such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2025) analysis Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates Application: To validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives Contents In this report, we examine Key employee value proposition drivers, such as compensation and benefits, work environment, work flexibility, remote work, work culture, career development, and diversity and inclusion, and their impact on employer brand perception and perceived success in the talent market across geographies An outside-in employer brand perception assessment to identify which tech employers are perceived as more favorable Key factors enabling top tech employers in India, the US, and the UK to build a distinctive employer brand Trends and factors shaping employer brand perception across industry segments YoY changes in tech employers’ employer brand perception

Led by our experts Rohitashwa Aggarwal, Partner, Ravneet Kaur, Practice Director, Akshay Mathur, Vice President, and Abhishek Sharma, Managing Partner, this informative webinar will explore how enterprises can move beyond GCC establishment to drive long-term value through transformation, efficiency, and innovation. Join this invigorating session on April 15 to explore how enterprises can maximize the value of their GCCs by leveraging provider partnerships beyond the initial setup. From identifying key transformation opportunities where providers can play a crucial role to strategic collaborations that can drive innovation and enhance efficiency in GCC operations, attendees will learn how to stay competitive and future-proof their capabilities. With the GCC services market projected to reach $40 billion by 2027, enterprises must rethink traditional models and leverage strategic partnerships with service providers to accelerate transformation, streamline operations, and enhance automation-led efficiencies. What questions will the webinar answer for the participants? How can enterprises maximize the value of their GCCs by leveraging provider partnerships beyond the initial setup? What are the critical transformation opportunities within GCCs where providers can play a key role? How can strategic partnerships with providers drive innovation in the GCC?

As the job market shifts from economic uncertainty to a dynamic environment, the demand for top talent is growing fast. In this scenario, maintaining a strong employer brand is vital. Organizations that prioritize talent will gain a competitive edge in a landscape where specialized functional and behavioral skills are key differentiators. Tech employers have a unique opportunity to attract and retain exceptional professionals by adopting a multi-faceted strategy. By fostering a culture of innovation, growth, and engagement, these companies can position themselves as employers of choice in today’s talent-driven world. The Top Employers for Tech Talent™ 2025 report analyzes employer brand perceptions for over 425 tech companies across India, the US, and the UK. This report examines performance tech employers in local talent markets based on attrition rates, growth, and employee satisfaction ratings. This executive overview presents key quantitative insights and a preview of current trends (as of Q1 2025). This report will comprehensively assess the leading tech employers across various research dimensions. We will continue to track this market and update our assessment annually. Scope Industry: All industries Geography: India, the US, and the UK Source: This analysis is based on various publicly available data sources, such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2025) analysis Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates Application: To validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives Contents In this report, we examine The 2x2 positioning matrix of top employers for tech talent across geographies Top employers’ detailed scorecards for tech talent by benchmarking performance across key employer brand perception dimensions

As the job market shifts from economic uncertainty to a dynamic environment, the demand for top talent is growing fast. In this scenario, maintaining a strong employer brand is vital. Organizations that prioritize talent will gain a competitive edge in a landscape where specialized functional and behavioral skills are key differentiators. Global Business Services (GBS) employers have a unique opportunity to attract and retain exceptional professionals by adopting a multi-faceted strategy. By fostering a culture of innovation, growth, and engagement, these companies can position themselves as employers of choice in today’s talent-driven world. The Top GBS Employers™ 2025 report analyzes employer brand perceptions for over 400 GBS organizations across India, the Philippines, and Poland. This report also analyzes the perceived performance of GBS employers in local talent markets based on prevailing attrition rates, growth, and employee satisfaction ratings. This executive overview presents key quantitative insights and a preview of current trends (as of Q1 2025). This report will comprehensively assess the leading GBS employers across various research dimensions. We will continue to track this market and update our assessment annually. Scope Industry: All industries Geography: India, the Philippines, and Poland Source: This analysis is based on various publicly available data sources, such as global, regional, and local employee forums, job posting websites, social media, professional media, and Everest Group (2025) analysis Research methodology: This analysis is not a survey- or interview-based research of employees / target candidates Application: To validate and/or identify gaps in your internal pulse surveys, compare it with your external branding strategy to see what is working and what is not, and leverage this independent outside-in assessment in your branding initiatives Contents In this report, we examine The 2x2 positioning matrix of top GBS employers across geographies Top GBS employers’ detailed scorecards by benchmarking performance across key employer brand perception dimensions

Global businesses are at a unique inflection point of growth. Moving past GBS model evaluations based on outdated metrics, such as cost efficiency and operational performance, offers businesses the opportunity to drive strategic value and innovate for greater capabilities. In this GBS-focused webinar, Everest Group experts Anish Agarwal, Vice President, Rohitashwa Aggarwal, Partner, and Shivi Pandey, Practice Director, talked through how to utilize the GBS model to revamp operations. Attendees understood the need for GBS organizations to lead in innovation and transformation to escape the bounds of traditional delivery metrics and meet the evolving needs and priorities of businesses. They also came away with insights into how they can differentiate their business, and develop the GBS model as a strategic partner to their enterprise. What questions did the webinar answer for the participants? How is the GBS model evolving? What are the head and tailwinds of growth? How can enterprises innovate within GBS to stay competitive in a constrained investment environment? What are the challenges faced by GBS leaders? What are they doing to overcome these challenges? What are the opportunities for GBS organizations in 2025?

Maintaining a positive brand image is vital to attract and retain high-quality talent. In an era where specialized functional and behavioral skills are more essential than ever, attracting and retaining exceptional talent has become paramount for organizations. Talent is the key differentiating factor, and Global Business Services (GBS) and tech employers need a multipronged approach to build, maintain, and strengthen their employer brand perception in local markets.. Recognizing this need, we analyzed the success stories of the top GBS and tech employers identified in the third edition of our research, Top GBS Employers™ 2024 and Top Employers for Tech Talent™ 2024. This report presents a series of case studies showcasing these employers’ accomplishments. Leading global GBS and tech employers can leverage these insights and Everest Group’s talent performance framework to optimize their talent management strategies and build future-proof talent models.. Scope All industries Geographies: India, the Philippines, Poland, the UK, and the US This report is developed in collaboration with the GBS and tech organizations whose case studies are featured in the report. These organizations were identified as top employers in Everest Group’s Top GBS Employers™ 2024 and Top Employers for Tech Talent™ 2024 report Contents In this report, we examine: The key factors that distinguish the top GBS and tech employers in terms of brand perception The key initiatives, actions, and practices that create strong employee value propositions for these employers How these employers adjust to evolving employee needs How these employers can future-proof the employer brand perception Membership(s) GBS/SS Talent Excellence IT Talent Excellence

Generative AI can reshape working methods, offering immense opportunities across various industries. However, despite its transformative potential, the adoption journey is likely to be fraught with data privacy concerns, ethical considerations, and integration complexities. These challenges highlight the need for a strategic and methodical implementation approach. Global Business Services (GBS) organizations can play a vital role in helping enterprises achieve this feat as they are uniquely positioned to spearhead generative AI initiatives, driving efficiency and innovation. As per our report last year (Generative AI: The Disruption the GBS Model Needs, or Just Another Over-hyped Technology?), less than 20% GBS organizations were piloting generative AI use cases. However, the landscape has since evolved, with more than 50% of these organizations now actively engaged in pilot and production stages. In this report, we analyze over 60 leading GBS organizations globally to identify how GBS are adopting and scaling generative AI in their operations. We examine GBS’ current adoption strategies, planned approach, use case prioritization, talent and governance models, key performance metrics, critical success factors, and future plans for generative AI adoption. This comprehensive analysis will help GBS leaders uncover the trends, best practices, and actionable steps that can help them navigate complexities and fully unlock generative AI’s potential. Scope This report is based on findings from a comprehensive survey and multiple one-on-one interviews The survey participants span industries, geographies, and GBS size, age, and maturity The study covers insights from over 60 leading GBS organizations and focuses on understanding generative AI’s current state in GBS organizations Contents In this report, we: Assess generative AI’s current state in GBS organizations focusing on the role GBS plays in implementation, key objectives for implementing generative AI, and the challenges faced by GBS in scaling generative AI proof of concepts Provide a six-step framework to successfully implement generative AI in GBS Membership(s) GBS/SS

A distinctive employee value proposition (EVP) is proving to be the deciding factor in GBS and tech employers’ differentiation, particularly in a market with slowing talent demand. Our experts Rohitashwa Aggarwal, Partner, and Shivangee Kumar, Senior Analyst, were joined by leading speakers in a webinar discussion on the critical role of employer brand perception in the effort to win and retain talent. The panel evaluated brand perception data insights from leading organizations to surface successful strategies for increasing employer attractiveness and developing an appealing, stand-out EVP. Our panel guests, from best-in-class GBS organizations, detailed how they approach and streamline their talent strategy with EVP at front-of-mind. Attendees came away with actionable ideas on showcasing their EVP and attracting top-tier GBS and tech talent. What questions did the webinar answer for the participants? How do key brand perception factors impact GBS and tech enterprises’ evolution? How can companies evaluate their own brand perception from an employee’s perspective? Which key factors (such as age, size, and vertical) correlate with the employer brand perception How are top employers differentiating themselves from their peers? What are the top employee grievances?