As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are driving enterprises to adopt CDPs as a core component of their MarTech stack. These platforms have evolved from basic data management tools to intelligent, AI-driven ecosystems that facilitate customer engagement, campaign orchestration, and real-time decision-making. Several trends are reshaping the CDP market. Composable architectures are gaining traction, enabling organizations to build flexible, modular data environments. AI-powered analytics and automation are enhancing customer insights and driving hyper-personalized engagement. Additionally, improved security and compliance capabilities are helping organizations align with evolving data privacy laws. Industry-specific CDPs are also emerging tailored to retail, healthcare, and financial services sectors, addressing unique data challenges and regulatory requirements. In this report, we assess 25 CDP technology providers featured on the CDP Products PEAK Matrix® Assessment 2025. It assesses vendors based on their technology capabilities, market adoption, and value proposition. Each profile provides a comprehensive overview of providers’ key strengths and limitations and includes enterprise sourcing considerations. The report enables buyers to select the right-fit technology provider for their needs and empowers technology providers to benchmark themselves against their competition. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2025 interactions with leading technology providers, client reference checks, and an ongoing analysis of the CDP market Contents In this report, we: Examine 25 CDP providers’ capabilities and offerings Position providers on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations

The digital commerce platform landscape is rapidly evolving due to the rise in online shopping, new digital channels, and technology advances. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new avenues to innovate and scale. Moreover, integrating AI enhances digital commerce, from customer service chatbots to personalized product recommendations, enabling enterprises to deliver tailored and responsive experiences. In this transforming landscape, digital commerce platforms provide businesses with the infrastructure to manage their online presence effectively. These platforms empower organizations to deliver comprehensive functionality, ensure reliable performance, and address scalability and security demands. Choosing the right platform is essential for enterprises looking to drive growth, enhance customer engagement, and remain competitive. This compendium analyzes 21 digital commerce platform providers’ capabilities. Each profile offers a comprehensive overview of the provider’s vision, strategy, enterprise adoption, investments, partnerships, and case studies. Scope All industries and geographies —This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce platform providers, client reference checks, and an ongoing analysis of the digital commerce platforms market Contents In this report, we evaluate 21 digital commerce platform providers and include: Company overview, including vision and adoption across enterprise segments and industries Key digital commerce case studies Investments, key solutions, and partnerships Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The digital commerce platform landscape is rapidly evolving, driven by the rise in online shopping, new digital channels, and advancing technology. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new avenues to innovate and scale. Moreover, integrating AI is enhancing various digital commerce aspects – from customer service chatbots to personalized product recommendations – enabling enterprises to deliver tailored and responsive experiences. In this transforming landscape, digital commerce platforms are vital in providing the infrastructure needed for businesses to effectively manage their online presence. These platforms empower organizations to deliver comprehensive functionality, ensure reliable performance, and address scalability and security demands. Choosing the right platform is essential for enterprises looking to drive growth, enhance customer engagement, and remain competitive. In this report, we analyze 21 digital commerce platform providers’ capabilities. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce platform providers, client reference checks, and an ongoing analysis of the digital commerce services market Contents In this report, We: Assess 21 digital commerce platform providers Position the providers on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The digital commerce landscape is rapidly evolving due to the surge in online shopping, new channels’ growth, and rapid technology advances. Enterprises are increasingly adapting to evolving customer expectations, driving the demand for integrated and seamless digital commerce experiences. Adopting composable commerce enables businesses to customize their solutions with best-of-breed tools, offering flexibility and scalability. The B2B commerce market is also growing rapidly, reflecting a significant shift toward digital transactions and solutions among businesses. Enterprises must understand these trends and dynamics to optimize their digital commerce strategies and maintain a competitive edge. In this environment, digital commerce providers facilitate diverse technology platforms’ smooth integration, enhance operational efficiency, and aid business growth. In this report, we assess 29 providers featured on the Digital Commerce Services PEAK Matrix®Assessment 2024 and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Each profile offers a comprehensive picture of the provider’s vision and strategy, scope of services, enterprise adoption, investments, partnerships, case studies, and innovative solutions. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce providers, client reference checks, and an ongoing analysis of the digital commerce services market Contents In this report, we feature 29 digital commerce provider profiles and include: A general overview of the providers’ digital commerce services business – vision, scope of services offered, and adoption across enterprise segments Key digital commerce services case studies An overview of the providers’ digital commerce services investments, key solutions, and Partnerships Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The digital commerce landscape is evolving rapidly due to the surge in online shopping, growth of new channels, and rapid technology advances. Enterprises’ growing adaption to evolving customer expectations drives the demand for integrated and seamless digital commerce experiences. The increasing composable commerce adoption enables businesses to customize their solutions with best-of-breed tools, offering flexibility and scalability. Additionally, the B2B commerce market is growing rapidly, reflecting a significant shift toward digital transactions and solutions among businesses. Enterprises must understand these trends and dynamics to optimize their digital commerce strategies and maintain a competitive edge. In this environment, digital commerce service providers facilitate the smooth integration of diverse technology platforms, enhance operational efficiency, and aid business growth. In this report, we analyze 29 digital commerce service providers’ capabilities. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading digital commerce service providers, client reference checks, and an ongoing analysis of the digital commerce services market Contents In this report, we: Assess 29 digital commerce service providers Position the providers on the Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants Compare providers’ key strengths and limitations Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The Customer Experience (CX) landscape is evolving rapidly with significant changes occurring in customer behavior and expectations. Consumers have high expectations and are unlikely to return if they encounter a subpar experience. This makes it extremely important for businesses to anticipate customer needs and adapt their offerings accordingly. Consequently, there is growing interest in Voice of the Customer (VoC) platforms that provide solutions for enterprises to collect, analyze, and visualize customer feedback across various touchpoints. These platforms enable businesses to pinpoint pain points effectively and deliver enhanced experiences to their customers. VoC allows businesses to engage customers proactively, not solely relying on direct feedback received via surveys. This facilitates real-time identification of focus areas, ultimately improving customer loyalty and reducing churn. In this report, we examine the evolving landscape of VoC platforms and the challenges they address. We also discuss current trends and future prospects as customer journeys become increasingly complex and data driven. Additionally, we provide a comprehensive roadmap for enterprises to develop their VoC program. Scope All industries and geographies The assessment is based on primary interactions with selected providers and Everest Group’s tracking of the marketing technology landscape Contents In this report, we examine: VoC platforms’ evolution Challenges and trends shaping the VoC market Roadmap to build a VoC program Profiles of notable participants in the VoC space Membership(s) Marketing and Interactive Experience Outsourcing Excellence