Everest Group’s Trust and Safety – Content Moderation Service Provider Compendium 2022 provides accurate, comprehensive, and fact-based snapshots of 18 trust and safety content moderation service providers. It offers detailed profiles of each service provider – with a comprehensive picture of its scale of operations, recent developments and investments, technology solutions, and delivery locations – and specifies the provider’s position on Everest Group’s Trust and Safety – Content Moderation PEAK Matrix®Assessment 2022. Scope All industries and geographies Contents Each service provider profile provides the following details: Services overview: key leaders, revenues, FTEs, and recent developments and investments Service delivery locations: details of key delivery locations worldwide Client portfolio: major clients and recently announced contracts, as well as trust and safety revenue split by geography and industry, client split by buyer size, and FTE split by segment Technology solutions: brief descriptions of key technology solutions Capability assessment: market success, delivery capability assessment, and remarks on each service provider’s strengths and limitations Membership(s) Trust and Safety Sourcing and Vendor Management

The advertising industry had been growing for over a decade after the global economic crisis of 2009, but the pandemic and the subsequent decline of global GDP dealt a severe blow to it. Companies slashed advertising budgets, while restrictions on gatherings further worsened the prospects of traditional channels such as print media and out-of-home media. Even big advertising agencies were forced to lay off employees, cut salaries, and opt for other cost-cutting measures. However, though the pandemic’s impact was felt globally, the severity of the decline and recovery rates varied significantly across countries due to government interventions, level of exposure to traditional/linear media, and the economies’ resilience. This report features detailed profiles of 12 large advertising markets globally, impact of the COVID-19 pandemic on advertising in these countries, and their recovery trajectories. Further, the report discusses the emerging market and customer behavior trends that will determine the growth of advertising in a post-COVID-19 landscape. Scope Advertising markets studied – Australia, Canada, China, Denmark, France, Germany, India, Indonesia, Spain, Sweden, UK, and US All industries Contents In this research, we examine: The impact of COVID-19 on the global advertising market The pandemic’s impact on 12 advertising markets and their recovery trajectories Advertising market trends in the post-COVID-19 landscape Customer behavior trends in the post-COVID-19 landscape Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

Trust and safety services continue to remain a priority for enterprises across industries. Though initially, the scope of content moderation was limited to social media, today, any enterprise with an online presence will find use cases on content moderation and other trust and safety services. While automation accounts for a majority of content moderation decision-making, the importance and criticality of human or manual moderation cannot be overstated. Multiple factors continue to drive the use cases and adoption of trust and safety services, including the increasing accessibility of the internet to a larger and more diverse population and greater interest from governments in the integrity of online platforms. In this research, we assess 18 providers on the Trust and Safety – Content Moderation Services PEAK Matrix® and position them as Leaders, Major Contenders, and Aspirants based on their vision & capability and market impact. Scope All industries and geographies The assessment is based on Everest Group’s annual RFI process for calendar year 2021, interactions with leading trust and safety BPS providers, client reference checks, and an ongoing analysis of the trust and safety market Contents This report examines: Trust and Safety – Content Moderation Services PEAK Matrix® assessment The provider landscape Key strengths and limitations of each provider Membership(s) Trust and Safety Sourcing and Vendor Management

Everest Group’s Marketing Service Provider Compendium 2022 provides accurate, comprehensive, and fact-based snapshots of 19 marketing service providers. It offers a detailed profile of each service provider, with a comprehensive picture of its scale of operations, recent developments and investments, technology solutions, and delivery locations. It also specifies the provider’s position on the Everest Group PEAK Matrix® assessment. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process, interactions with leading marketing service providers, client reference checks, and an ongoing analysis of the marketing services market Contents Each service provider profile provides the following details: Marketing services overview: key leaders, revenues, FTEs, and recent developments and investments Marketing services delivery locations: details of key delivery locations worldwide Marketing services client portfolio: major clients and recently announced contracts, marketing services revenue split by geography and industry, client split by buyer size, and FTE split by segment Marketing services technology solutions: brief descriptions of key technology solutions/tools Detailed assessment of marketing services capabilities: market success, delivery capability assessment, and each service provider’s strengths and limitations Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

The COVID-19 pandemic has transformed marketing in more ways than one. Traditional ways of marketing are now being fast replaced by digital, data-driven models. CMOs continue to explore low-cost service delivery models and potential process efficiencies from automation, as marketing budgets are being cut. They have also realized that they need to differentiate themselves in terms of Customer Experience (CX). As CMOs try to connect with the modern customer, a new service provider landscape is evolving in the market – agencies, consultancies, and IT-BPOs are consolidating their capabilities to provide a one-stop solution to clients’ marketing requirements. Providers continue to invest in a host of capabilities, including intelligent automation and predictive analytics, to attain higher levels of personalization, increased speed-to-market, and superior customer experience, thereby meeting the needs of a rapidly evolving market. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process, interactions with leading marketing service providers, client reference checks, and an ongoing analysis of the marketing services market Contents In this report, we focus on: Everest Group’s PEAK Matrix® evaluation, a comparative assessment of 19 leading marketing service providers Competitive landscape of the marketing services market Key strengths and limitations of each marketing service provider Membership(s) Marketing and Interactive Experience Sourcing and Vendor Management

Trust and safety applications in the booming gaming industry have been increasing rapidly over recent years, resulting in substantial technology and workforce investments from both enterprises and service providers. However, the increasing demand poses a new set of challenges for the industry, such as the uncertainties around regulations, concerns around user safety, rising financial frauds, and technology-related restrictions. This viewpoint examines the gaming industry's trust and safety challenges and the steps that industry stakeholders are taking to address them to make gaming safer. Scope Industry: gaming Geography: global Contents This report looks at: Key trust and safety trends in the gaming industry The gaming industry’s key trust- and safety-related challenges Industry solutions Providers’ role in offering viable solutions to gaming enterprises’ trust and safety needs The next phase for trust and safety in gaming Membership(s) Trust and Safety Sourcing and Vendor Management