The public cloud market is significantly growing due to enterprises’ pursuit of digital transformation, innovation, and operational resilience. Microsoft Azure has effectively addressed this demand through strategic investments in generative AI (in collaboration with OpenAI), industry-tailored cloud offerings, Microsoft Fabric for data, and robust security capabilities. As Azure’s portfolio expands, enterprises are turning to specialized Azure service providers to lead cloud migration efforts and drive ongoing optimization. These partners bring key expertise in cost efficiency, resource management, and cloud-native development, enabling organizations to maximize their Azure investments’ value. In response to evolving enterprise needs, Azure service providers are enhancing their go-to-market approaches, earning certifications and specializations, and building proprietary Azure-aligned IP. Their close collaboration with Microsoft allows them to deliver industry-specific, high-impact solutions that strengthen operations and unlock new growth opportunities. In this report, we assess 29 cloud service providers featured in the Microsoft Azure Services PEAK Matrix® Assessment 2024 and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Each profile offers a comprehensive picture of the provider’s operational overview, delivery presence, solutions on offer, investments, and market success.

Europe has established itself as a stable and resilient market for cloud services with robust growth. This growth is due to strong demand from public services, energy and utilities, and manufacturing sectors, alongside sustained contributions from BFSI and technology-related industries. The demand outlook remains positive despite macroeconomic pressures and geopolitical tensions affecting large contracts due to enterprise needs for complex workload migration, cloud-native development, and automation. European enterprises are increasingly adopting hybrid and multi-cloud strategies to address stringent regulatory requirements in BFSI, healthcare, and logistics while balancing performance and scalability. Moreover, with a growing focus on sustainability, businesses emphasize energy-efficient infrastructure and tools to meet EU climate objectives. Security and compliance demand is rising, with GDPR and the Digital Operational Resilience Act (DORA) regulations shaping cloud adoption. Enterprises also seek strategic partnerships with providers offering robust cost management, innovation, and compliance solutions to maximize value from cloud engagements and gain a competitive edge. Europe is also witnessing accelerated generative AI adoption amid fragmentation and governance challenges. In the future, Europe’s cloud landscape will prioritize sustainable, secure, and sovereign solutions tailored to its unique regulatory and operational requirements. In this report, we offer an overview of the European cloud services market, including trends, demand drivers, and key enterprise concerns. The report also outlines cloud services engagement characteristics in Europe and examines the market outlook for 2025. Scope All industries Geography: Europe This analysis is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading cloud service providers, client reference checks, enterprise interactions, and an ongoing analysis of the cloud services market in Europe Contents In this report, we examine: Trends, demand drivers, and key enterprise concerns in the Europe cloud services market Enterprises’ top demands on cloud services and enterprise strategies to maximize their Google Cloud adoption value realization The future outlook for 2025 Membership(s) Cloud and Infrastructure Services Sourcing and Vendor Management

As FinOps evolves to address modern cloud environments’ complexities, Kubernetes management has become a key area for organizations seeking financial control and efficiency within their containerized infrastructures. Kubernetes introduces unique challenges in cost visibility and resource utilization, making it essential for businesses to adopt FinOps practices tailored to this dynamic environment. By focusing on cost allocation, resource monitoring, and cross-cluster management, Kubernetes management within FinOps enables companies to achieve transparency, accountability, and optimal resource use across their cloud-native applications. In this report, we profile the top eight technology providers dedicated to optimizing Kubernetes FinOps. Each provider is evaluated based on their capabilities in cost allocation, showback/chargeback models, resource monitoring, rightsizing recommendations, and cloud billing integration. This report equips enterprises with vital insights to select Kubernetes management solutions that best align with their financial goals and operational requirements. By analyzing these key providers, the report offers actionable guidance to help enterprises manage Kubernetes costs effectively, ensuring they can maximize their cloud-native investments’ value. Additionally, it highlights best practices and common challenges in Kubernetes FinOps, making it a comprehensive resource for enterprises to refine their Kubernetes cost strategies, enhance efficiency, and maintain robust financial oversight within their containerized environments. Scope All industries and geographies Contents In this report, we assess eight providers dedicated to optimizing Kubernetes FinOps based on their capabilities in cost allocation, showback/chargeback models, resource monitoring, rightsizing recommendations, and cloud billing integration. Membership(s) Cloud and Infrastructure Services Sourcing and Vendor Management

As cloud adoption grows, FinOps is essential for organizations seeking financial accountability and cost control in their cloud environments. The FinOps framework combines financial management with cloud operations, enabling organizations to manage and optimize spending and fostering collaboration across IT, finance, and business teams. This shift empowers companies to harness cloud benefits without overspending, making FinOps technology providers vital for achieving these goals. Among FinOps’ core focus is rate and usage optimization, which reduces cloud expenses through strategic purchasing, efficient resource management, and automation. Discount management, rightsizing, and auto-scaling enable companies to secure better rates and align resources with actual needs. For several enterprises, rate and usage optimization is the key to realizing cloud investments’ true value. In this report, we evaluate the top 10 providers in rate and usage optimization space based on discount management, spot instance usage, and auto-scaling capabilities. The report equips enterprises with the insights needed to select the right FinOps tools, helping them drive sustainable cloud cost efficiency and make data-driven decisions in their cloud management journeys. Scope All industries and geographies Contents In this report, we: Offer a FinOps market overview, highlighting its market size and CAGR Highlight optimization levers and FinOps' adoption outlook Assess the top 10 technology providers Membership(s) Cloud and Infrastructure Services Sourcing and Vendor Management

Enterprises struggle to define, measure, realize, and refine value from their cloud investments, leading to increased dissatisfaction among cloud-consuming businesses. The gap between cloud promises and reality highlights fragmented cloud cost management and misaligned strategies. Consequently, FinOps has become a key enterprise imperative for navigating the cloud-centric IT landscape as it ensures optimizing budgets through data-driven decisions and maximizing RoI. Enterprises seek FinOps products that enable business-driven cost decisions, offer strong financial visibility, role-based access, guaranteed savings, promote cross-team collaboration, and cost intelligence. In response, FinOps cloud cost management providers are improving their product functionalities and investing in next-generation technologies to enhance capabilities across cloud cost reporting, optimization, automation, governance, and security. This compendium provides comprehensive and fact-based snapshots of 13 providers, highlighting their capabilities in the FinOps cloud cost management products market. Each profile offers a comprehensive picture of the provider’s operational overview, capabilities, recent developments, and market success. The research will enable buyers to select the best-fit provider for their needs and allow providers to benchmark themselves against the competition. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading FinOps cloud cost management product providers, client reference checks, and an ongoing analysis of the FinOps market Contents This report features a detailed assessment of 13 providers that focus on the FinOps cloud cost management products market. Membership(s) Cloud and Infrastructure Services Sourcing and Vendor Management

Enterprises today struggle to define, measure, realize, and refine value from their cloud investments, leading to increased dissatisfaction among cloud-consuming businesses. The gap between cloud promises and the reality highlights fragmented cloud cost management and misaligned strategies. As a result, FinOps has become a key enterprise imperative to navigate the cloud-centric IT landscape. Using FinOps ensures enterprises optimize their cloud budgets through data-driven decisions and maximize cloud RoI. Enterprises seek FinOps products that enable business-driven cost decisions, offer strong financial visibility, role-based access, guaranteed savings, foster cross-team collaborations, and cost intelligence. In response, FinOps cloud cost management providers are improving their product functionalities and investing in next-generation technologies to enhance their capabilities across cloud cost reporting, optimization, automation, governance, and security. In this report, we assess 13 FinOps providers and position them on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants based on their capabilities. Each profile offers a comprehensive picture of the provider’s key strengths and limitations. Scope All industries and geographies This assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading FinOps cloud cost management product providers, client reference checks, and an ongoing analysis of the FinOps market Contents In this report, we: Examine the market impact, vision, and capabilities of 13 FinOps providers Assess providers’ key strengths and limitations Evaluate enterprise sourcing considerations Membership(s) Cloud and Infrastructure Services Sourcing and Vendor Management

In 2024, cloud and infrastructure services are vital for enterprises to drive operational efficiency, business innovation, and growth. Gen AI stands out as a key technology in this domain, significantly enhancing capabilities for both enterprises and providers. In this report, we evaluate gen AI’s transformative impact across the cloud and infrastructure services value chain, highlighting enterprises’ shift from pilot projects to full-scale deployments. It explores gen AI use cases in cloud and infrastructure services landscape, segmented into key value chain components – consulting and discovery, build and implementation, and operations. The report provides detailed insights into specific cloud and infrastructure services challenges, gen AI applications, and the key technologies being leveraged by providers to make significant strides in this domain. By mapping out the pilot-to-production landscape of gen AI use cases across cloud and infrastructure services, this research equips enterprises with actionable insights to make informed investment decisions in gen AI. Scope Contents In this report, we examine: Membership(s) Service Optimization Technologies (SOT) Cloud and Infrastructure Services Artificial Intelligence (AI) Sourcing and Vendor Management All industries and geographies Service: cloud and infrastructure Cloud and infrastructure services’ overview, value chain, key business issues, and challenges Gen AI’s impact in addressing cloud and infrastructure services challenges Market maturity for gen AI adoption Segment wise adoption in cloud and infrastructure services based on the study

The rise in digital transformation has led enterprises to adopt more Software-as-a-Service (SaaS) applications, increased cloud-based workloads, and embraced Work From Anywhere (WFA) policies. Consequently, enterprises seek reliable security services to navigate the modern IT and network landscape. In response, technology providers offer Secure Access Service Edge (SASE) solutions – a unified, cloud-based platform integrating multiple security functions and networking landscape, enhancing control, security, and visibility over users, traffic, and data. Despite its potential, SASE adoption faces challenges related to integration complexity, existing infrastructure, and organizational shifts. The SASE market, still in its early stages, is expected to grow significantly as more organizations adopt this new cloud-based product. In this report, we analyze the global SASE market, addressing key growth drivers, enterprise adoption challenges, the SASE provider landscape, and key considerations. Additionally, it provides a comprehensive overview of the top 10 SASE technology providers. Scope All industries and geographies Contents In this report, we examine: Global SASE market overview with market size, growth, demand drivers, and enterprise adoption concerns and key considerations The top 10 SASE technology providers Membership(s) Cybersecurity Cloud and Infrastructure Services Sourcing and Vendor Management

In the continuously evolving cloud adoption landscape, enterprises are leveraging cloud services to enhance operational efficiency, foster business innovation, and accelerate organizational growth. Current economic headwinds have led to a more cautious approach to adoption, prompting enterprises to scrutinize their cloud modernization spend and emphasize cloud operations. Hybrid cloud and multicloud strategies are receiving significant attention as methods to enhance reliability and utilize the best-of-the-breed offerings from various cloud providers. Industry-specific cloud offerings, AI-backed cloud solutions, cloud sustainability, and product-centric operations are also gaining traction. European enterprises are primarily adopting cloud solutions to drive operational efficiencies and support business growth. The demand for sovereign, private, and hybrid cloud-hosted infrastructure is on the rise. Furthermore, enterprises are seeking AI-enabled automation and SRE-enabled operations to effectively manage their multicloud environments. As a result, Service Providers (SPs) are strengthening their partnerships with regional providers in the public and private cloud space to aid enterprises in their cloud adoption initiatives. They are investing in regional delivery centers to provide compliant and accelerated cloud transformation services. In this report, we assess 27 cloud SPs featured on the Cloud Services PEAK Matrix® Assessment 2023 – Europe and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Each provider profile offers a comprehensive picture of its operational overview, delivery presence, solutions on offer, investments, and market success. Scope All industries Geography: Europe The assessment is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading cloud SPs, client reference checks, and an ongoing analysis of the cloud services market Contents In this report, we feature 27 cloud services provider profiles operating in Europe and include: A summary dashboard – market impact and vision and capability assessment Providers’ key strengths and limitations A general overview of providers’ cloud services business – vision, scope of services offered, and adoption across enterprise segments and geographies Key cloud services case studies from Europe An overview of SP’s cloud services investments, key solutions, and partnerships Membership(s) Cloud and Infrastructure Services Sourcing and Vendor Management

In the continuously evolving cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. As economic headwinds challenge organizations, they are strategically evaluating their cloud modernization investments while intensifying their efforts to optimize cloud operations. Adopting hybrid and multicloud strategies allows them to enhance reliability and leverage the best offerings from various cloud providers. Furthermore, the increased migration of data and applications to the cloud has placed a strong emphasis on security and regulatory compliance. Industry-specific cloud solutions are assisting enterprises in addressing their unique business requirements. They are also benefiting from AI-backed cloud solutions that empower them to gain actionable insights from their data. The increasing focus on cloud sustainability reflects their commitment to environmentally responsible practices. In the context of the North American market, the demand for enterprise cloud adoption is shifting from a primary focus on cost and efficiency to prioritizing business-focused growth and experience. Enterprises are actively seeking Service Providers (SPs) capable of delivering value through business-aligned strategies and best-of-the-breed solutions and accelerators. At the same time, SPs are focusing on strengthening their partnerships, both horizontally and vertically, with technology and platform providers to support enterprises in their cloud adoption endeavors In this report, we assess 32 cloud SPs featured on the Cloud Services PEAK Matrix® – North America and categorize them as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. The profiles offer a comprehensive picture of each provider through a snapshot of its operational overview, delivery presence, solutions on offer, investments, and market success. Scope All industries Geography: North America The assessment is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading cloud SPs, client reference checks, and an ongoing analysis of the cloud services market Contents In this report, we feature profiles of 32 cloud service providers operating in North America and include: A summary dashboard – market impact and vision and capability assessment Providers’ key strengths and limitations A general overview of providers’ cloud services business – vision, scope of services offered, and adoption across enterprise segments and geographies Key cloud services case studies from North America An overview of SP’s cloud services investments, key solutions, and partnerships Membership(s) Cloud and Infrastructure Services Sourcing and Vendor Management