Small and Midsize Enterprises (SMEs) are adopting Microsoft Business Applications to transform their operations, gain visibility, and manage end-to-end processes, including modernizing their customer experiences. In contrast, large enterprises leverage Microsoft Business Applications to strengthen their core systems by building on their existing systems. The Microsoft Business Applications market is driven by a lower Total Cost of Ownership (TCO) and faster time-to-market. Enterprises adopt Microsoft Business Applications due to their AI integration with offerings and seamless connection with other Microsoft offerings. In response, providers are developing talent pools and building robust accelerators to support enterprises’ digital transformation journeys. In this report, we analyze the Microsoft Business Applications services market, deal trends, and key enterprise demand trends, including gen AI. The report also offers key takeaways for enterprises and discusses implications for service providers. Scope All industries and geographies This report is based on interactions with leading IT service providers and client reference checks as part of the Microsoft Dynamics 365 Services PEAK Matrix® Assessment Contents In this report, we: Analyze the Microsoft Business Applications services market, highlighting market size split by geography, industry, product areas, and buyer size Evaluate Microsoft Business Applications services deal characteristics, including spending across the value chain and deal trends analysis across geographies and industries Examine key enterprise demand trends, including enterprise transformation areas, buyer satisfaction across key Microsoft Business Applications product areas, buyer imperatives, gen AI strategies across enterprise platforms, and AI transformation strategies for enterprises Assess implications for service providers Membership(s) Enterprise Platform Services (EPS) Sourcing and Vendor Management

In the early 2010s, Oracle embraced the cloud wave with Oracle Cloud Applications (OCA), now known as Oracle Fusion Cloud Applications. This suite revolutionized the enterprise software market by offering a comprehensive set of cloud-based applications for core business functions such as finance, HR, and supply chain management. Oracle Fusion Cloud Applications have continuously evolved, integrating AI capabilities to automate tasks, unlock deeper data insights, and enable real-time decision-making for businesses. Enterprises are swiftly transitioning to OCA to streamline operations, enhance efficiency, and gain a competitive edge. Legacy on-premise software, often burdened by high maintenance costs and inflexibility, is being replaced by Oracle’s scalable and cost-effective cloud solution. The embedded AI features further solidify Oracle’s leadership in AI integration within enterprise applications. Everest Group anticipates even deeper AI integration within OCA, fostering greater automation and providing intelligent tools for businesses to navigate the data-driven future. This seamless alignment with the AI revolution highlights Oracle’s commitment to taking charge of shaping the intelligent enterprise landscape. In this report, we assess the OCA services market, analyze deal trends, explore key enterprise demand trends including generative AI, provide key takeaways for enterprises, and discuss implications for providers. Scope All industries and geographies Interactions with leading IT service providers and client reference checks as part of Oracle Cloud Applications Services PEAK Matrix® Assessment Contents This report provides an overview of the Oracle Cloud Applications Services PEAK Matrix® Assessment 2023 and includes: OCA services market overview with market size split by geography, industry, product areas, and buyer size OCA service deal characteristics including typical spending across the value chain and deal trends analysis across key geographies and industries Key enterprise demand trends, including enterprise key transformation areas, buyer satisfaction across key OCA product areas, key buyer imperatives, generative AI strategies across key enterprise platforms, and AI transformation strategies for enterprises with real-world examples Implications for providers Membership(s) Enterprise Platform Services (EPS) Outsourcing Excellence

As enterprises are placing greater emphasis on faster time-to-value, this has led to most enterprise platform vendors to launch their industry specific offerings in the market that comes with multiple standardized processes and out-of-the-box features. In this regard, Salesforce introduced its Industry Cloud product offerings and augmented industry-specific capabilities through the acquisition of Vlocity, back in 2020. With these offerings from Salesforce gaining maturity over the last three years, it has become a key enterprise consideration for their present and future Salesforce investments. At the same time, it has also become crucial for enterprises to develop a deeper understanding of Salesforce Industry Cloud product offerings, its key implications, and future growth prospectives to make the right investment decisions. In this research, we provide an overview of the Salesforce Industry Cloud market, typical deal characteristics, key enterprise demand trends, future of Industry Clouds, and implications for enterprises and service providers. Scope: All industries and geographies Interactions with leading IT service providers and client reference checks as part of Salesforce Industry Cloud Services PEAK Matrix® Assessment 2023 Continuous tracking of Salesforce services market and on-going conversations with key stakeholders from the enterprises and IT service providers Contents: This report provides an overview of the Salesforce Industry Cloud services market and examines: Salesforce Industry Cloud service market overview with market size split by geography, industry, and buyer size Salesforce Industry Cloud services deal characteristics including typical spend across the value chain; delivery footprint; and deal origination trends Key enterprise demand trends, including reference architecture of industry clouds, Salesforce Industry Cloud key drivers and limitations, future of industry clouds, and top service providers with greater focus on IPs across industries and their key focus areas Implications for enterprises and IT service providers Membership(s) Enterprise Platform Services (EPS) Sourcing and Vendor Management