Workplace Communication and Collaboration (WCC): Enabling Employee Engagement and Belongingness with Metaverse Adoption
State of the Market Report

7 Mar 2023
by Yugal Joshi, Udit Singh, Prabhneet Kaur, Sarmista Priyadarshini

In the past couple of years, there is a paradigm shift in the way work is conducted, and themes such as hybrid working, immersive collaboration, and employee well-being are being rapidly adopted. However, this shift has resulted in employee disengagement and detachment from organizations that are now functioning at a different scale. This has led to severe employee burnout, dwindling organizational citizenship behavior, and increasing voluntary turnover.

Therefore, it is important for enterprises to foster a workplace culture of commitment and belongingness, particularly as employees prefer distributed work with anytime, anywhere, and any device access to natural communication and seamless collaboration. These evolving employee demands and needs have resulted in the adoption of technologies such as cloud-based Workplace Communication and Collaboration (WCC) services, Intranet 2.0, and more significantly, metaverse-based immersive communication and collaboration. To meet the rising expectations, the onus is now on enterprises to evaluate business outcomes, identify potential challenges, select appropriate partners, and create a workplace that engages employees to meet rising expectations.

In this research, we provide an overview of the WCC services market and describe how metaverse adoption can address the impact on employee engagement and belongingness, including key use cases and challenges of practical adoption of the metaverse. The report also explores the journey of enterprises toward metaverse adoption.

Scope

All industries and geographies

Contents

This report provides an overview of the WCC services market and explores various aspects of metaverse adoption in the workplace, including:

  • The impact of the metaverse on employee engagement and belongingness
  • Key use cases for practical adoption of the metaverse in the workplace
  • Key challenges for metaverse adoption in the workplace
  • IT service providers’ offerings related to metaverse adoption

Membership(s)

Digital Workplace

Sourcing and Vendor Management

 

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