While the metaverse is still at a nascent stage, it is expected to grow exponentially in the coming years, opening new possibilities for enterprises in terms of trade in digital assets, customer experience, and employee skilling. However, as the metaverse expands, enterprises will have to deal with new Trust and Safety (T&S) challenges, such as the abuse of virtual avatars and the safety of virtual assets. They will need to come up with risk mitigation policies to make the metaverse a safe space for users.
In this research, we explore the potential T&S challenges that enterprises face in the metaverse and recommend risk mitigation strategies to help tackle them. The study also examines the impact of the metaverse on the third-party T&S market.
