Organizations around the world are weathering through a perfect storm characterized by talent shortages, high attrition rates, and changing expectations of the millennial generation. As organizations’ struggle to keep up with their sourcing requirements, employer branding is increasingly becoming a necessity for them.
Every organization needs employer branding – they may need it to make themselves better known to prospective employees or propagate the right curated message regarding what they stand for as an employer or most likely, both.
As the importance and adoption of employer branding increases, it can and will no more be considered an optional value-added activity but an integral part and parcel of talent management activities. However, due to lack of knowledge about employer branding, organizations are likely to do employer branding through an ad hoc, half-baked, and not-so-well-thought-out manner. This reduces the effectiveness of the whole exercise and provides low returns on investment. Approaching employer branding with the right mindset and approach will be critical to achieve the promised results.
