Background of the research
Analytics services are witnessing rapid adoption, primarily driven by the need for agility, quick turnaround, and demand for relevant & customer centric products/solutions. The industry is evolving both in terms of segments it caters to, and the complexity of work delivered. While traditional (e.g., data reporting and business intelligence) analytics has become mainstream for most companies, advanced analytics is also seeing increasing investment from healthcare, telecom, and technology verticals.
With analytics picking up pace, firms are looking at effectively aligning business goals and strategy along with analytics, to derive meaningful and actionable insights. Enterprises are now facing the question of sourcing the delivery, cost-effectively. The industry being talent-driven, faces a huge demand-supply gap in terms of skilled-talent, specifically for complex analytics (e.g., predictive and prescriptive analytics), which requires industry experience and domain understanding. This is pushing companies towards innovative talent hiring and retention practices, partnerships with specialist firms to build in-house capabilities, and outsourcing to service providers to drive the agenda.
The report provides an overview of the current state of adoption across industry verticals and identifies top locations for sourcing analytics delivery globally, considering the cost-talent tradeoff.
Analysis
- Current state of analytics – market size, industry adoption, and global footprint
- Drivers for growth
- Market-maturity across locations
- Analysis of locations in terms of available talent, cost incurred for running operations, and the risks associated
- Current trends in the industry
- Implications for various industry stakeholders
Scope
Analytics segments:
- Analytics tools development
- Analytics implementation
Global sourcing locations:
- Onshore tier-2 America and Europe
- Nearshore Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Parameters for evaluation of locations:
- Availability of talent – entry-level and experienced
- Cost of operations
- Associated risks